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Otherwise, they get rose-colored glasses about success in the home market and assume it will translate rapidly. You discussed expecting 5070% volumes. That's sobering. I have actually even seen cases where it's just 2530% at launch. It highlights how crucial capital structure is. Yes. Most little growth ideas like ours rely on equity, not financial obligation.
So you need equity sponsors who believe in the vision and the group. Another lesson: you need to open 4 to 6 stores in a new market within 2 to three years. That's costly, but it develops important mass, builds awareness, and justifies above-store leadership. Without it, you stay slow and unprofitable.
Key Regional Milestones Shaping 2026 GrowthAnd we were fortunate that Dallasour 2nd marketwas likewise where our group lived. Having the entire team in-market to support shops, hire, and guarantee culture was big.
Individuals frequently ignore how vital group is to scaling. Our group took all the things we hated from past jobsfeeling underappreciated, underpaid, growth-stifledand developed the opposite culture here.
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