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Otherwise, they get rose-colored glasses about success in the home market and assume it will translate quickly. You mentioned expecting 5070% volumes. That's sobering. I've even seen cases where it's simply 2530% at launch. It highlights how important capital structure is. Yes. Most little development ideas like ours count on equity, not debt.
So you require equity sponsors who believe in the vision and the group. Another lesson: you need to open four to 6 stores in a brand-new market within two to three years. That's expensive, but it develops important mass, builds awareness, and validates above-store management. Without it, you remain slow and unprofitable.
Scaling Operations in LufkinAnd we were fortunate that Dallasour second marketwas likewise where our group lived. Having the entire team in-market to support stores, hire, and make sure culture was big.
Individuals frequently underestimate how crucial group is to scaling. How have you approached structure and scaling your team? This is something I'm really proud of. Our team took all the important things we hated from past jobsfeeling underappreciated, underpaid, growth-stifledand built the opposite culture here. We highlight growth state of mind and career pathing.
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