Major Expansion Targets for 2026

Otherwise, they get rose-colored glasses about success in the home market and assume it will translate rapidly. You pointed out anticipating 5070% volumes. I have actually even seen cases where it's simply 2530% at launch.

Freddy's Frozen Custard & Steakburgers

You need equity sponsors who believe in the vision and the group. Another lesson: you require to open four to six shops in a brand-new market within 2 to 3 years. That's costly, however it develops emergency, develops awareness, and validates above-store management. Without it, you remain slow and unprofitable.

Freddy's Frozen Custard & Steakburgers

At Chop Shop, we intentionally constructed strong bases in Phoenix and Dallas. That gave us the success to hold up against slow starts in Houston and Atlanta. And we were lucky that Dallasour second marketwas also where our team lived. Having the entire group in-market to support shops, hire, and make sure culture was huge.

Freddy's Frozen Custard & Steakburgers

Key Regional Milestones for 2026 Expansion

People frequently underestimate how vital group is to scaling. Our team took all the things we hated from previous jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here.